Press release First-ever digital YouTuber born at the Tokyo Game Show!! Osarecompany reproduces the costume and hairstyle of YUA
OSARECOMPANY Inc.（Chiyoda-ku Tokyo, CEO: Kazuki Uchimura, referred to as OSARECOMPANY）has announced its handling of costume design and production of the digital YouTuber business, a new business offered by Exys Inc. (Minato-ku Tokyo, CEO Masahiro Inatomi, referred to as Exys).
The debut announcement of the next generation YouTuber「YUA」, the first stage of this business, was made at the Exys booth at the Tokyo Game Show 2017 which was held on September 22nd. The costume designed and produced by Osarecompany was also introduced at this event.
■Look out for the integration of 2D and 3D! Strength of costume in digital YouTuber business
In the new digital YouTuber business of Exys, a 3D character, born from motion capture technology and Unity (※a type of software needed for game development), streams videos as a YouTuber just like human YouTubers.
OSARECOMPANY will be involved in the character costume design and production of this business.
The「fusion of digital and realness」, made possible by OSARECOMPANY, which has handled the production of over 30,000 real costumes starting from idol costumes, and Exys, which excels in digital character design.
Our motto of producing costumes that are “cute from every 360-degree angle” will be reproduced digitally.
■Digital YouTuber Jumped Out of the Screen!? TGS2017 Stage Report
An advanced announcement of「YUA」, the first stage of the digital YouTuber business, was made today at the Exys booth of Tokyo Game Show 2017, which took place at the Makuhari Messe.
“Japan’s Most Famous Cosplayer”, Ms. Enako appeared on stage wearing YUA’s costume.
OSARECOMPANY embodied「YUA」by handling its costume design and production, as well as the manufacturing of the wig.
Close attention was paid to the utmost details about the cubic effect in order to stay true to the animation. The cute cosplay style of Ms. Enako, which looked as if she jumped right out of the screen, gathered large attention from the audience.
Please keep your eye out for the whereabouts of digital YouTuber and its costume.
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Digital YouTuber Business Overview
Digital YouTuber Business assists various new business development including marketing by utilizing motion capture technology and Unity to create a virtual character to stream videos on YouTube as a YouTuber.
Examples of Utilization：
・Ability to create a video with affinity to the game by having the character within the game give a live report.
・Introduction of company services, campaigns, etc. as the corporate official channel host
・Production of anime programs
・Utilization as a game pre-registration campaign
・Production of VR/AR contents
Planning and Production：Exys Inc.
3D Modeling：Digital Frontier Inc.
Costume Design：OSARECOMPANY Inc.
Supervisor：TV Writer Mitsuyoshi Takasu